Gupshup is a chatbot building & channel-based messaging platform that allows businesses to enhance customer engagement through conversational messaging across marketing, commerce & support. The tool offers a range of features including the Bot Studio, Agent Assist, Integrations, Conversational AI, and Campaign Manager.With the Bot Studio, users can create custom conversational journeys without any coding knowledge. The Agent Assist feature helps in providing automated responses and personalized interactions through Conversational AI capabilities. Moreover, businesses can leverage 30+ messaging channels for seamless communication with customers.Gupshup can be used for various use cases such as Conversational Marketing, Conversational Commerce, and Conversational Support. In Conversational Marketing, businesses can use chatbots to engage with customers, drive sales, and promote products or services. Conversational Commerce enables transactions and customer service through messaging platforms. Finally, Conversational Support allows for quick and efficient resolution of customer queries and issues.To use Gupshup, businesses can sign up for the platform and start building chatbots for different channels. They can create conversational flows, integrate with various messaging platforms, and utilize the AI capabilities for better customer interactions. Overall, Gupshup offers a comprehensive solution for businesses to improve customer engagement and streamline communication processes.